11 Jan Why We’ve Rebranded
A note from our Managing Director, Matthew Johnson & General Manager/Director, Aaron Morrish
If you’ve been keeping an eye on ammjohn, you’ve probably noticed that we’ve changed our logo.
Today, we proudly announce the launch of our new company logo and website as part of the ongoing evolution of the ammjohn brand. In order to grow, sometimes you’ve got to go back to the drawing board so we decided that with the development of the company, it was time for a rebranding and our new look reflects how we’ve grown over the last 10 years.
Why Ammjohn rebranded
Our previous branding was a good representation of our original business model which was an offering of the basic mechanical engineering services and project consulting. From 2009, there was a new focus on our business direction, our work had been called upon for national and international projects and we found ourselves naturally growing beyond our original scope. In 2017, we realised our branding was no longer aligned with how we were evolving and where the world was taking us, so we started working on changing our image. It’s an exciting time for us!
What has changed?
Actually, not much. We’re stronger as a team and more focussed on evolving to meet client needs — our approach to project management remains and we still have a team of talented individuals and a growing client portfolio that we can be proud of. It’s truly our growth that has helped us realise our focus and expand the breadth of expertise that ammjohn represents.
Our logo: Before & After
Our old logo didn’t convey our evolving business
Our new logo after rebranding. We think the new brand better reflects the work we do today and into the future.
In the past, it felt like we do a bit of almost everything. That said, we have seen a few trends surface, and began to recognise that our strengths lie in a few different areas of project engineering and management. It’s what we stand by as our key services and what is ultimately the driving force behind the success of our business to date.
I encourage you to look through our new website where you can read more about us and the services ammjohn offers.
We’re incredibly proud of the work that we do at ammjohn and thankful for the employees, the partnerships, and clients that have accompanied us in our growth. We owe this rebrand to all of you.
As always, if you have any questions, please don’t hesitate to contact us! Until then, keep an eye on ammjohn as we continue our growth and continue our campaign to be the best project engineers available.